Both China and France share a common frustration with the international media and that their country’s “story” is not being accurately conveyed via the CNNs, BBCs and Al Jazeeras of the world. After years of bitterly complaining about the injustices of international (read Western) news reporting, they both came to same conclusion: “if you can’t beat ‘em join ‘em.” In December 
2006, the French-government launched France24, its tri-lingual (French, Arabic and English) 24-hour news service distributed around the world via satellite and on the internet. Similarly, the 2010 launch of CNC World marks China’s third attempt to persuade english language audiences around the world to “see the world through a Chinese perspective.” The other two networks, CCTV 9 (now re-branded “
CCTV International”) and Blue Ocean Network (BON Live) are both on-air but have had little-to-no impact among its target demographic of english-speakers around the world. In contrast to the various Chinese international TV networks now available globally, France24 appears to be gaining considerable traction with audiences in the US and Africa among other regions. Read the full story »
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