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Quick quiz: name a single mainland Chinese company that has successfully built brand equity in the U.S. market sans acquisition? Lenovo doesn’t count as most of its brand value derives from the purchase of IBM’s …
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Although the China in Africa story is receiving increasing amounts of media attention through blogs, print coverage and radio. Producing video content on this subject is considerably more difficult given the traditional Chinese reluctance to …
Both China and France share a common frustration with the international media and that their country’s “story” is not being accurately conveyed via the CNNs, BBCs and Al Jazeeras of the world. After years of …
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