(English) CTP Podcast – The Influence of Chinese Media

(Apologies in advance for some audio quality issues with this podcast.)

What is to become of China's effort to establish its own Al-Jazeera?  Will it be a global propaganda arm selling a centrally controlled story via TV, or will it be an introspective new voice reporting via a multi-national editorial team in a purposefully fragmented manner?

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Eric and I spoke about his personal experience with state media outlets and his own reflections on this latest effort by China to have the world hear its side of the story.  We've got three recommendations for readers who wish to make their own prognostications:

1) Study The Domestic Media

The domestic media outlets function in an entirely different manner than the international state-owned media channels in China.  Follow the business developments of Shanghai Media Group, Southern Weekend, Phoenix and BaiDu.

2) Who's Running the New Network

Will China bring in foreign experts with editorial freedom to develop stories as they see fit?  Regardless of foreign management involvement (which may be an unlikely benchmark to await), will the stories carry the same language of the apparatchiks?

3) Will It be Eclipsed by User Generated Content

Mobile Phones, Blogs, citizen journalism and independent media are already alive and being incorporated into domestic media content.  It feeds a more open dialogue within China, it could also help accomplish China's goals in a more authentic manner internationally.

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