Posts Tagged ‘CCTV’

3 Lessons France can offer China about government-run media

Saturday, July 17th, 2010

Both China and France share a common frustration with the international media and that their country’s “story” is not being accurately conveyed via the CNNs, BBCs and Al Jazeeras of the world.  After years of bitterly complaining about the injustices of international (read Western) news reporting, they both came to same conclusion: “if you can’t beat ’em join ’em.”   In December 2006, the French-government launched France24, its tri-lingual (French, Arabic and English) 24-hour news service distributed around the world via satellite and on the internet.  Similarly, the 2010 launch of CNC World marks China’s third attempt to persuade english language audiences around the world to “see the world through a Chinese perspective.”  The other two networks, CCTV 9 (now re-branded CCTV International”) and Blue Ocean Network (BON Live) are both on-air but have had little-to-no impact among its target demographic of english-speakers around the world.  In contrast to the various Chinese international TV networks now available globally, France24 appears to be gaining considerable traction with audiences in the US and Africa among other regions. (more…)

Three Steps to Improve Chinese Soft Power

Friday, June 25th, 2010

The rejection of Southern Media and Chengdu’s B-Ray Media’s offer to purchase the ailing U.S. magazine Newsweek is just the latest setback the Chinese have encountered in their desire for acceptance by the international media.  Chinese political and corporate leaders have regularly complained that “their story” is just not getting out, and as such, China is often misunderstood by the outside world.    So, Beijing (and in this case Guangzhou and Chengdu) are more determined than ever to expand China’s media influence beyond its borders through acquisition and the launch of new english language television networks to portray China accurately and fairly.  In addition to feeling both misunderstood and occasionally victimized by the Western media, the Chinese are also eager to expand their cultural influence abroad to complement their increased economic, political and military power. (more…)

The New New New Chinese TV Network

Monday, May 3rd, 2010

xinhua CNC imageHere we go again… yet again… a new Chinese international television network launches with great fanfare amid high expectations that this time, finally, China’s story will finally get a fair airing in the global marketplace.   After five months broadcasting in Mandarin, the all new China News Network Corporation debuted its English service this week. Admittedly, I have not seen the new service, either in Chinese or English, but I do approach this venture with the same skepticism I have had for the past ten years of other similar Chinese endeavors.  The Chinese are motivated by what they consider to be the unfair treatment they receive in the international media, particularly among the major global networks like CNN, the BBC and others.  Following the success of Al Jazeera in both Arabic and English, Beijing now has imperial media ambitions of its own to help promote its worldview and grab a larger share of the world’s television news audience.

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CTP Podcast – The Influence of Chinese Media

Sunday, November 1st, 2009

media1What is to become of China’s effort to establish its own Al-Jazeera?  Will it be a global propaganda arm selling a centrally controlled story via TV, or will it be an introspective new voice reporting via a multi-national editorial team in a purposefully fragmented manner? Eric and I spoke about his personal experience with state media outlets and his own reflections on this latest effort by China to have the world hear its side of the story.  We’ve got three recommendations for readers who wish to make their own prognostications: 1) Study The Domestic Media The domestic media outlets function in an entirely different manner than the international state-owned media channels in China.  Follow the business developments of Shanghai Media Group, Southern Weekend, Phoenix and BaiDu. 2) Who’s Running the New Network Will China bring in foreign experts with editorial freedom to develop stories as they see fit?  Regardless of foreign management involvement (which may be an unlikely benchmark to await), will the stories carry the same language of the apparatchiks? 3) Will It be Eclipsed by User Generated Content Mobile Phones, Blogs, citizen journalism and independent media are already alive and being incorporated into domestic media content.  It feeds a more open dialogue within China, it could also help accomplish China’s goals in a more authentic manner internationally. (Apologies in advance for some audio quality issues with this podcast.)

3 Reasons to be Skeptical of China’s Plan to Build Media Empires

Friday, October 9th, 2009

media1Another year, another plan by China’s propaganda divisions to build giant media empires that it feels will help better position the country in the global media marketplace.  After the Olympic torch relay debacle last year, plans surfaced that Beijing feels that its side of the story is not getting out there.  So the 2008 plan  was to build an Al Jazeera-style all news network to rival CNN, the BBC and France24, now this year they want to expand beyond news to create full-scale media empires.

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洛城中文媒体 Los Angeles: One of the Hottest Chinese TV Markets in the World

Monday, September 14th, 2009

Chinese Media in Los AngelesIt comes as huge surprise to most observers that across the Pacific, far away from Greater China, a brutal media battle is underway with many of the world’s largest Chinese media brands.  LA’s Mandarin language television market is now one of the most competitive in the world with over a dozen brands competing for supremacy.  Unlike in the past where so-called “ethnic television” was considered to be on the fringe, in a market like LA’s, ethnic media is dominant.

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