Posts Tagged ‘International Media’

Three Steps to Improve Chinese Soft Power

Friday, June 25th, 2010

The rejection of Southern Media and Chengdu’s B-Ray Media’s offer to purchase the ailing U.S. magazine Newsweek is just the latest setback the Chinese have encountered in their desire for acceptance by the international media.  Chinese political and corporate leaders have regularly complained that “their story” is just not getting out, and as such, China is often misunderstood by the outside world.    So, Beijing (and in this case Guangzhou and Chengdu) are more determined than ever to expand China’s media influence beyond its borders through acquisition and the launch of new english language television networks to portray China accurately and fairly.  In addition to feeling both misunderstood and occasionally victimized by the Western media, the Chinese are also eager to expand their cultural influence abroad to complement their increased economic, political and military power. (more…)

The New New New Chinese TV Network

Monday, May 3rd, 2010

xinhua CNC imageHere we go again… yet again… a new Chinese international television network launches with great fanfare amid high expectations that this time, finally, China’s story will finally get a fair airing in the global marketplace.   After five months broadcasting in Mandarin, the all new China News Network Corporation debuted its English service this week. Admittedly, I have not seen the new service, either in Chinese or English, but I do approach this venture with the same skepticism I have had for the past ten years of other similar Chinese endeavors.  The Chinese are motivated by what they consider to be the unfair treatment they receive in the international media, particularly among the major global networks like CNN, the BBC and others.  Following the success of Al Jazeera in both Arabic and English, Beijing now has imperial media ambitions of its own to help promote its worldview and grab a larger share of the world’s television news audience.

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