US-China Conferences

I am attending a conference in Chicago on global branding that aims to marry best practices from both countries. It is difficult to pull this off because the location always dilutes the efficacy of one side.

In this case, the China side will be hard pressed to intimate the realities of China brand building activity. On the other hand, the Chinese attendees will likey absorb more key/useful learnngs than US attendees.

Such is the case when trying to have cross cultural exchange; format matters and it is difficult to consistently allow the presenter a conducive format while offering the attendee a consistent experience.

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